Thursday, October 23, 2008
Mass Communication Effects
Do stereotypes exists in the media today?I would of course argue yes and no. You might wonder why I take this stance when the obvious answer would be a simple yes. However there are a number of reasons why I take this stance.The answer is yes because there are so many instances where the advertising in the media will portray an image of a certain gender, age, ethnic group, etc. that is not accurate with the majority of that type of people. For example, the snickers ad of an old woman underneath the coffee table holding it up because there is nothing else of use she can do. She's old and useless. That is the message. That is the steroetype of old people. But is that consistent? Obviously not. My grandparents are still very active. And you might also take the general authorites of the church. President Hinckley was extremely active despite his age. Therefore, the answer would be yes, stereotypes do exist in the media.In contrast, the answer could be no as well. Are there elderly people that serve no purpose to their community and to society as a whole today? Well, anyone that visits a nursing home might think that these people do seem, forgive the bluntness, to be a drain on society. There is no longer anything productive they can do. Therefore, the stereotype in the Snickers ad would be accurate, which would no longer make it a stereotype. It would be an accurate portrayal of the age.What might happen if people begin to overly distance themselves from the reality of the outside world? Are there examples of where this has already happened?They could be called hermits. Recluses. People who abandon the outside world to stay inside of their homes. Completely cutoff from reality. They lose themselves in their imaginations, their fantasies and their so called dreams. There have been instances where people distancing themselves from reality has resulted in the very worst outcome, death. A man in China after a 3 day gaming binge on an internet game died from exhaustion. He totally cut himself off from reality and lost himself in this fantasy world. And it ended in his death.
Magazines
So I pick up a Glamour magazine with much shame and zero confidence. Of course, I also pick up Street Rods, Surfer and a motorcycle magazine just for good measure. And the typical reader of this shameful magazine (which I so quietly picked up) is really a typical person.First of all, this person is obviously female. Why would any male read this magazine unless a class tricked him into it? This woman reading this magazine is most likely in her 30's to maybe low 50's. The reason for this is the many ads for clinique age defense moisturizer cream. Apparently the target audience is old enough to have those unsightly wrinkles. So we have a middle aged woman so far. From the cover of the magazine I would say this woman is incredibly interested in how to "please her man". She's quite possibly married. She is either extemely self conscious or extremely self absorbed because of all the diet programs, make-up ads, fashion tips and clothing apparel ads. I also believe she is most likely a mother because there are also some cooking tips which aren't directly related to a new diet. I would also picture this woman being a mother because of the "free and easy stress cures". So we have a middle aged, insecure, sexually active, slightly self absorbed (maybe more), wife and mother.The impact the electronic media has had on the magazine industry I believe is really just beginning. With the introduction of blogging, twitter, netvibes, magazines online and various other forms of electronic media I believe there will be a very big impact on not only the magazine industry but all written forms of media including newspapers and books. Magazines were originally devastated by television but made a strong comeback. I can see many magazine pouring a lot of energy into online versions of their former selves. However I do not forsee them disappearing altogether from the shelves at stores. Many times we don't have easy access to the electronic media. For example, while traveling I always buy a magazine. I own a laptop but still enjoy flipping through the pages while flying through the air. Therefore I think the magazine will survive the electronic media revolution. But will need to adapt once again.
Read em' and weep!
So I asked ten of my closest friends how many books they've read in the last 6 months. Surprisingly, more than I would have guessed. On average the group I asked read 3.85 books in the last 6 months. Considering I've read maybe one in the last 6 months, I thought that average was pretty good. Only one person answered zero. The majority of the people said they had read self help or self improvement books followed by novels then textbooks and the scriptures. My sample group is made up of people obviously like me. Religious students who are ambitious and looking to improve. I'm not sure if this would necessarily be an accurate portrayal of society because most of society isn't made up of students reading textbooks or entrepenuers looking for self help in the business world.Depending on the cost would greatly change which form of textbook I would want. If electronic textbooks were free or cheaper I would greatly desire them. Actually, I think would prefer electronic over regular anyway. It would make it a lot easier to bring your books to class if all you ahd to do was bring your laptop.However for leisure reading I would prefer goold old fashioned books. Just holding the book, turning the pages and relaxing with it. Nobody wants to curl up with a good laptop for reading the latest John Grisham novel.
Extra! Extra! Read all about it!
Many metropolitan daily newspapers have lost circulation and shutdown. It's true. And who is the culprit that is killing off these papers? Well, it would appear that the electronic media is holding the smoking gun. And we the people are the ones who loaded it. It is our lack of going out and buying the paper, subscribing to the daily news that has moved advertising money away from the print journalism and onto the web. The New York World and The New York Tribune just to name a few, have folded and gone under.They call it "citizen journalism". Blogging has become a full on competitior with the big wig newspapers. Your everyday citizen can be just as active of a journalist as anyone these days. Many of the so called "real journalists" look down on this form of journalism claiming it isn't real journalism. But that doesn't change the fact that many people are going to these citizen journalists for their news which is hurting the metropolitan daily newspapers.However on the local level, people seem to rather just get their news from the local paper. Most likely there is no one that blogs about little Timmy hitting the homerun at the t-ball game last weekend anyway, so there is no real competition for community papers. As to the real reason why local papers are booming I can't nail down one exact reason. Maybe there's just a lot of parents that love to see little Timmy's up and coming athletic abilities.
You're listening to KBYU...
Radio is the most personal media. Five stations here in Utah that I picked to listen to are KALL on 910 AM, KONY 101.1 FM, KSOP 104.3, KUBL 93.3, and KTKK 610 AM. KALL and KTKK are talk radio stations and the rest are country. The target audience for KALL and KTKK are about the same, as well as their advertising, seeking middle aged men and women of a conservative persuasion. KONY, KSOP and KUBL are all country stations with a target audience of really anyone that likes country music. The types of advertising on each range from local concerts to car dealers to department store sales. I couldn't really tell a difference in if one station had more of this kind of advertising than that. They all generally spoke about the same thing. I suppose what makes each station successful is their advertising to their target audience. The better the targeted audience then the more the advertising money.Radio is the most personal media for a number of reasons. Radios for the most part, are local media sources. Often times people have opportunities to meet the disc jockeys at local events. It is more of a community feel. Also feedback to the radio stations is nearly instantaneous. All someone would need to do is call in and they can be on the radio and talk to the DJ. That makes it very personal. Music plays a huge role in radio. Music is entertainment. And that is one of the major purposes of media. And fulfilling another role of media, information, talk radio is also very popular. People desire to be informed. Not everybody has time to read the paper everyday to find out what's going on in the world. But everybody drives. To work or to school, we all have places to go. And that is the perfect time to get informed. Hence, talk radio thrives.
Friday, October 17, 2008
BREAKING NEWS!
Oh it's exciting! Forget the economic crisis that is bringing down the entire world's financial centers; forget that Russia is increasing it's presence in America's backyard; forget the nuclear problems with Iran, North Korea; forget it all! This is breaking news!
Our concerns can be laid to rest as we finally know the mystery that has been troubling mankind since the 1960's: we know what outer space smells like.
That's right, scienctists revealed recently that outer space smells of FRIED STEAK. Apparently the little green men traveling the cosmos also have a taste for the good ol' homecookin' of the south. The discovery was made when astronauts noticed the smell of their suits after space walks. They also noticed smells of "hot metal" and "motorbike welding". Good thing our astronauts have a nose that knows these various smells, otherwise we'd still be losing sleep at night wondering what on earth the outer space could smell like. Well, rest well tonight America, we now know. Good thing we didn't get too distracted by any small events happening in the world right now to miss such a glorious discovery. Thank you NASA for continuing to change our headlines.
http://www.thesun.co.uk/sol/homepage/news/article1820985.ece
Our concerns can be laid to rest as we finally know the mystery that has been troubling mankind since the 1960's: we know what outer space smells like.
That's right, scienctists revealed recently that outer space smells of FRIED STEAK. Apparently the little green men traveling the cosmos also have a taste for the good ol' homecookin' of the south. The discovery was made when astronauts noticed the smell of their suits after space walks. They also noticed smells of "hot metal" and "motorbike welding". Good thing our astronauts have a nose that knows these various smells, otherwise we'd still be losing sleep at night wondering what on earth the outer space could smell like. Well, rest well tonight America, we now know. Good thing we didn't get too distracted by any small events happening in the world right now to miss such a glorious discovery. Thank you NASA for continuing to change our headlines.
http://www.thesun.co.uk/sol/homepage/news/article1820985.ece
Cold War Warming Up?
In recent months Russia has been warming up the cold war feelings once again. Thought to be too economically unstable to ever pose a real threat again, Mother Russia has proved she is still able to nag the rest of the world, particularly Uncle Sam.
Events such as two bombers flying along the Atlantic coast to Venezuela, aiding Cuba in a supposed space program, building the first Kalashnikov factory in South America and creating a $4 billion dollar contract with Venezuela for the distribution of tanks, fighter jets, attack helicopters, and 100,000 Kalashnikov assault rifles.
So what's going on? Is Russia trying to provoke something? Or is this supposed "great power" just trying to flex it's muscles to prove it is once again a legitimate force to be reckoned with? Washington gets the feeling that the former USSR is simply trying to poke a finger in the US eye with the largest Russian naval influence in the caribbean since the cold war. So should we be worried? Russia and Venezuela relations will defintely be something to keep your eye on as the Cold War seems to be heating up once again.
http://biz.yahoo.com/ap/081016/lt_venezuela_russia_tanks.html?.v=1
Events such as two bombers flying along the Atlantic coast to Venezuela, aiding Cuba in a supposed space program, building the first Kalashnikov factory in South America and creating a $4 billion dollar contract with Venezuela for the distribution of tanks, fighter jets, attack helicopters, and 100,000 Kalashnikov assault rifles.
So what's going on? Is Russia trying to provoke something? Or is this supposed "great power" just trying to flex it's muscles to prove it is once again a legitimate force to be reckoned with? Washington gets the feeling that the former USSR is simply trying to poke a finger in the US eye with the largest Russian naval influence in the caribbean since the cold war. So should we be worried? Russia and Venezuela relations will defintely be something to keep your eye on as the Cold War seems to be heating up once again.
http://biz.yahoo.com/ap/081016/lt_venezuela_russia_tanks.html?.v=1
Tuesday, October 7, 2008
Direct answers from Jim Fredricks
1. Why did you go into journalism?It was after I saw the movie "The Year of Living Dangerously" featuring Sigourney Weaver and Mel Gibson as a foreign correspondent. Sigourney was hot! Seriously, it was because I had an intense interest in current events, and good writing skills, and therefore seemed a natural fit. I wanted to make a difference, and journalism certainly has given me that opportunity.
2. How did your break in the field?I started by offering pieces for freelance at my local newspaper. They liked what they saw, and eventually hired me when a reporting slot opened up.
3. How do you define "good" journalism?Good journalism is about the community and our readers -- their needs, wants, and aspirations. We should serve our communities with strong, compelling stories and content that accurately depict life in our communities, celebrate the good, and expose light on the bad.
4. Do you feel like your news organization practices "good" journalism?I think we do a fair job. I think limited resources are a hindrance, but not an obstacle. I think we can tackle the really important stories, and I think we do a good job celebrating the good in our community.
5. How would you define the type of journalism you do?Community advocacy -- we're here for our community.
6. Does your organization allow you to do the type of journalism you wantto do?Absolutely.
7. How does the journalism you practice serve your community?Our stories have highlighted (and corrected) wasteful spending and poor management that lead to changes in management and in elected officials for our biggest city and our main local school district. They have also helped unite the community on important projects, like the much-needed renovation of a long-forgotten veterans memorial. They have educated readers about their community, and helped them get involved.
8. What is your opinion about recent movements such as community,citizen, civic, and public journalism?Citizen journalism is a worthy experiment but has its limits. It cannot and must not replace the role of newspapers and other media in providing balance and context and applying journalistic values to the work we produce.I treat community, civic, and public journalism as somewhat synonymous terms that deal with engaging our communities and serving their needs through aggressive journalism and utilizing events, policies and procedures that help make our communities part of our newsgathering and production process.
9. Have you ever had an experience in which you felt your work as ajournalist really made a difference?Numerous times, whether it was a column that touched someone's heart or brought a smile to their face, or the stories our newspaper has done that have corrected wrong or pinpointed problems.
10. How have your views about journalism changed over the years?I've come to believe the very best journalism -- in terms of its accountability and responsibility to the community -- occurs in the smaller newspapers, who by their very size must be responsive to the voices in their community. I think some media organizations have grown too big to hear and respond to their audiences.
11. Have you been affected by dropping circulations, ratings, layoffs, andgrowth of citizen journalism?I believe we -- and other community newspapers -- are in the "sweet spot" in journalism, as audiences fracture into smaller, more local units.
12. What advice would you give students wanting to go into journalism?Don't get into journalism thinking you are the one who is going to enlighten the masses. Go into it to serve, respect your readers, understand what's going on in their lives, and make sure you show that respect and understanding in your stories.
2. How did your break in the field?I started by offering pieces for freelance at my local newspaper. They liked what they saw, and eventually hired me when a reporting slot opened up.
3. How do you define "good" journalism?Good journalism is about the community and our readers -- their needs, wants, and aspirations. We should serve our communities with strong, compelling stories and content that accurately depict life in our communities, celebrate the good, and expose light on the bad.
4. Do you feel like your news organization practices "good" journalism?I think we do a fair job. I think limited resources are a hindrance, but not an obstacle. I think we can tackle the really important stories, and I think we do a good job celebrating the good in our community.
5. How would you define the type of journalism you do?Community advocacy -- we're here for our community.
6. Does your organization allow you to do the type of journalism you wantto do?Absolutely.
7. How does the journalism you practice serve your community?Our stories have highlighted (and corrected) wasteful spending and poor management that lead to changes in management and in elected officials for our biggest city and our main local school district. They have also helped unite the community on important projects, like the much-needed renovation of a long-forgotten veterans memorial. They have educated readers about their community, and helped them get involved.
8. What is your opinion about recent movements such as community,citizen, civic, and public journalism?Citizen journalism is a worthy experiment but has its limits. It cannot and must not replace the role of newspapers and other media in providing balance and context and applying journalistic values to the work we produce.I treat community, civic, and public journalism as somewhat synonymous terms that deal with engaging our communities and serving their needs through aggressive journalism and utilizing events, policies and procedures that help make our communities part of our newsgathering and production process.
9. Have you ever had an experience in which you felt your work as ajournalist really made a difference?Numerous times, whether it was a column that touched someone's heart or brought a smile to their face, or the stories our newspaper has done that have corrected wrong or pinpointed problems.
10. How have your views about journalism changed over the years?I've come to believe the very best journalism -- in terms of its accountability and responsibility to the community -- occurs in the smaller newspapers, who by their very size must be responsive to the voices in their community. I think some media organizations have grown too big to hear and respond to their audiences.
11. Have you been affected by dropping circulations, ratings, layoffs, andgrowth of citizen journalism?I believe we -- and other community newspapers -- are in the "sweet spot" in journalism, as audiences fracture into smaller, more local units.
12. What advice would you give students wanting to go into journalism?Don't get into journalism thinking you are the one who is going to enlighten the masses. Go into it to serve, respect your readers, understand what's going on in their lives, and make sure you show that respect and understanding in your stories.
The Conroe Courier-Jim Fredricks, Editor and Publisher
Jim Fredricks is the editor and publisher of the Conroe Courier, a local paper of the city of Conroe, TX. His main theme for choosing the path he did in journalism is serving the community. A sentiment that seems all but lost in reporters of the "media organizations that have grown too big to hear and respond to their audiences."
When asked about why he went into journalism his first response was, "Sigourney [Weaver] was hot!" in the journalistic movie, "The Year of Living Dangerously" starring Sigourney Weaver and Mel Gibson. However, thinking more about the question it came down to a real interest in current events, a desire to make a difference and a passion for writing.
Starting off as a freelance journalist/writer a local paper grabbed him as soon as they had a reporting slot open up. Fredricks feels good journalism "is about the community and our readers-their needs, wants and aspirations." Focusing more on the community and serving them by "celebrating the good" stories and shedding "light on the bad" he feels that smaller papers do very well at practicing this good journalism despite limited resources. Practicing "community advocacy" allows Fredricks and his staff to really be there for the community in such things as uniting the community to restore a long forgotten veteran's memorial and helping correct wasteful spending by elected officials. When asked about citizen journalism Fredricks had this to say,
"Citizen journalism is a worthy experiment but has its limits. It cannot and must not replace the role of newspapers and other media in providing balance and context and applying journalistic values to the work we produce."
Fredricks feels he makes a difference in many different ways whether it be by making someone smile, touching someone's heart or writing stories that have corrected and pinpointed real community problems. He also feels that the very best journalism occurs in smaller papers, "who by their very size must be responsive to the voices in their community." Larger papers have seemingly lost touch with their audiences due to their sheer size and can no longer truly connect with the community they represent. At least, not as well as the small papers can connect.
His view on on what's happening with citizen journalism in relation to small papers is interesting indeed. He had this to say on the subject,
"I believe we -- and other community newspapers -- are in the "sweet spot" in journalism, as audiences fracture into smaller, more local units."
It would seem citizen journalism has no real impact on the smaller newspaper industry. Perhaps because of the lack of citizen journalism on such a small community scale and the loyalty of the community to their newspaper, the small papers will be able to pass through the shady areas that so many larger papers are fearing.
Finally Jim Fredricks gave some great advice to the up and coming journalists. Not being able to say it better myself, he says,
"Don't get into journalism thinking you are the one who is going to enlighten the masses. Go into it to serve, respect your readers, understand what's going on in their lives, and make sure you show that respect and understanding in your stories."
When asked about why he went into journalism his first response was, "Sigourney [Weaver] was hot!" in the journalistic movie, "The Year of Living Dangerously" starring Sigourney Weaver and Mel Gibson. However, thinking more about the question it came down to a real interest in current events, a desire to make a difference and a passion for writing.
Starting off as a freelance journalist/writer a local paper grabbed him as soon as they had a reporting slot open up. Fredricks feels good journalism "is about the community and our readers-their needs, wants and aspirations." Focusing more on the community and serving them by "celebrating the good" stories and shedding "light on the bad" he feels that smaller papers do very well at practicing this good journalism despite limited resources. Practicing "community advocacy" allows Fredricks and his staff to really be there for the community in such things as uniting the community to restore a long forgotten veteran's memorial and helping correct wasteful spending by elected officials. When asked about citizen journalism Fredricks had this to say,
"Citizen journalism is a worthy experiment but has its limits. It cannot and must not replace the role of newspapers and other media in providing balance and context and applying journalistic values to the work we produce."
Fredricks feels he makes a difference in many different ways whether it be by making someone smile, touching someone's heart or writing stories that have corrected and pinpointed real community problems. He also feels that the very best journalism occurs in smaller papers, "who by their very size must be responsive to the voices in their community." Larger papers have seemingly lost touch with their audiences due to their sheer size and can no longer truly connect with the community they represent. At least, not as well as the small papers can connect.
His view on on what's happening with citizen journalism in relation to small papers is interesting indeed. He had this to say on the subject,
"I believe we -- and other community newspapers -- are in the "sweet spot" in journalism, as audiences fracture into smaller, more local units."
It would seem citizen journalism has no real impact on the smaller newspaper industry. Perhaps because of the lack of citizen journalism on such a small community scale and the loyalty of the community to their newspaper, the small papers will be able to pass through the shady areas that so many larger papers are fearing.
Finally Jim Fredricks gave some great advice to the up and coming journalists. Not being able to say it better myself, he says,
"Don't get into journalism thinking you are the one who is going to enlighten the masses. Go into it to serve, respect your readers, understand what's going on in their lives, and make sure you show that respect and understanding in your stories."
Sunday, October 5, 2008
News War: What's Happening to the News
The News War video basically re-iterated the fear of the newspaper losing a battle to technology. The world is changing and the new generation coming up isn't as interested in getting a subscrition to the Times and reading it over breakfast. We're in a hurry. We're on the go. And that's how we want our news: on the go. We have time to check our email, facebook, and the drudge report to learn about and stay updated on everything we need to know about. Along with netvibes we can see the headlines of any major newspaper without having to even go out to the sidewalk in the morning and pick it up. So what is the future of newspapers?
I would venture to say newspapers will never go out of business. People will always need to know about the news and newspapers facilitate that need. However the changing of how people will receive the news could vary a bit. I honestly don't think newspapers will stop printing all together but will begin to charge for subscriptions online. There also could be advertising on the newspaper's sites to fund the search of news. I could see a lot of downsizing in the immediate future of newspapers until they can adapt to the new world of technology and the new audience. Different jobs will begin to appear, computer programers, web designers and so on and so on. the newspapers that can not adapt will be left behind. Because we all know that its not news; the only constant in life is change.
I would venture to say newspapers will never go out of business. People will always need to know about the news and newspapers facilitate that need. However the changing of how people will receive the news could vary a bit. I honestly don't think newspapers will stop printing all together but will begin to charge for subscriptions online. There also could be advertising on the newspaper's sites to fund the search of news. I could see a lot of downsizing in the immediate future of newspapers until they can adapt to the new world of technology and the new audience. Different jobs will begin to appear, computer programers, web designers and so on and so on. the newspapers that can not adapt will be left behind. Because we all know that its not news; the only constant in life is change.
Wednesday, October 1, 2008
The Communication Model
Communication Model
Communication is the process by which messages are formulated, exchanged and interpreted in attempts to gain shared meaning. Using the Communication Model we see more clearly how this shared meaning is obtained.The Newspaper ArticleThe channel would be the newspaper itself containing the article. The sender in the newspaper article could well be the journalist himself. He wrote the article and is the one attempting to share it with others. The message itself is the article that he wrote. Of course there is noise which interrupts this message. The noise could easily be semantic, enviromental or internal. The receiver in this model would be the reader/readers that the journalist was attempting to reach. Feedback isn't always as easy to get with a newspaper article however there are some types of articles in which the readers can respond to the article with a letter to the paper and the paper publishes it. The feedback also passes through noise where their intentions might be misinterrpreted by the journalist. Finally shared meaning is obtained through the nespaper article.The Magazine ArticleThe channel here is the magazine itself that contains the article. The sender in the magazine article is logically the writer of the article. The message, like in the newspaper, is also the article itself. If the receiver doesn't understand the writer's points in the article then the noise is semantic. The receiver is the reader of the article. If the magazine were about sports then perhaps the receiver would be males between the ages of 12 and 55. Feedback within the magazine article is also not always easy or possible. the receiver can write a letter to the magazine but the magazine doesn't always pass it along to the writer so noise can really disrupt feedback in this case.Radio ProgramThe channel from sender to receiver in this case is the radio waves. The sender in this situation would be the dj or host of the radio show. For fun, we'll say its talk radio. Howard Stern wants to send a clean, upright message to his audience, the receiver. However there is some internal noise on the receiving end. The audience can't fully receive Howard's message due to weird noises and vulgar language that came from Howard. But that doesn't stop their feedback. The audience begins to call in and complain. Except there is noise it must pass through again. This time it is semantic. Howard can't understand what everyone's problem is.Television ShowThe channel for a television show is of course the tv itself. The sender here could be a number of different people depending on the situation. We'll say this time its a talk show so that the host of the talk show is the sender. We'll take the show Wayne's World. Wayne is the sender and he wants his message of partying on and rock and roll to be received by the teenage audience. The noise here is mechanical because of all the loud guitar sounds and low grade audio equipment. So the audience responds with feedback of calling in and saying they can't hear everything. Wayne kind of hears them on the phone but Garth is playing drums way too loud. This would be enviromental noise.The Communication Model works more efficiently for radio and television shows that allow people to call in and comment. However, if it were any other kind of television show then feedback would be very difficult. Every radio show I've ever heard of has allowed people to call in and comment so the radio show is the most efficient in the communication model.Television obviously performs entertaining the best out of all the mass media. It has more shows and more people following it than any other form of mass media. I would have to say the newspaper would perform informing the best if you include online versions of it. I don't pick up many newspapers to read but read NY Times online quite frequently. Furthermore, television would also have to win for most persuasive form of mass media. So many people believe if they see it on tv it must be true
Communication is the process by which messages are formulated, exchanged and interpreted in attempts to gain shared meaning. Using the Communication Model we see more clearly how this shared meaning is obtained.The Newspaper ArticleThe channel would be the newspaper itself containing the article. The sender in the newspaper article could well be the journalist himself. He wrote the article and is the one attempting to share it with others. The message itself is the article that he wrote. Of course there is noise which interrupts this message. The noise could easily be semantic, enviromental or internal. The receiver in this model would be the reader/readers that the journalist was attempting to reach. Feedback isn't always as easy to get with a newspaper article however there are some types of articles in which the readers can respond to the article with a letter to the paper and the paper publishes it. The feedback also passes through noise where their intentions might be misinterrpreted by the journalist. Finally shared meaning is obtained through the nespaper article.The Magazine ArticleThe channel here is the magazine itself that contains the article. The sender in the magazine article is logically the writer of the article. The message, like in the newspaper, is also the article itself. If the receiver doesn't understand the writer's points in the article then the noise is semantic. The receiver is the reader of the article. If the magazine were about sports then perhaps the receiver would be males between the ages of 12 and 55. Feedback within the magazine article is also not always easy or possible. the receiver can write a letter to the magazine but the magazine doesn't always pass it along to the writer so noise can really disrupt feedback in this case.Radio ProgramThe channel from sender to receiver in this case is the radio waves. The sender in this situation would be the dj or host of the radio show. For fun, we'll say its talk radio. Howard Stern wants to send a clean, upright message to his audience, the receiver. However there is some internal noise on the receiving end. The audience can't fully receive Howard's message due to weird noises and vulgar language that came from Howard. But that doesn't stop their feedback. The audience begins to call in and complain. Except there is noise it must pass through again. This time it is semantic. Howard can't understand what everyone's problem is.Television ShowThe channel for a television show is of course the tv itself. The sender here could be a number of different people depending on the situation. We'll say this time its a talk show so that the host of the talk show is the sender. We'll take the show Wayne's World. Wayne is the sender and he wants his message of partying on and rock and roll to be received by the teenage audience. The noise here is mechanical because of all the loud guitar sounds and low grade audio equipment. So the audience responds with feedback of calling in and saying they can't hear everything. Wayne kind of hears them on the phone but Garth is playing drums way too loud. This would be enviromental noise.The Communication Model works more efficiently for radio and television shows that allow people to call in and comment. However, if it were any other kind of television show then feedback would be very difficult. Every radio show I've ever heard of has allowed people to call in and comment so the radio show is the most efficient in the communication model.Television obviously performs entertaining the best out of all the mass media. It has more shows and more people following it than any other form of mass media. I would have to say the newspaper would perform informing the best if you include online versions of it. I don't pick up many newspapers to read but read NY Times online quite frequently. Furthermore, television would also have to win for most persuasive form of mass media. So many people believe if they see it on tv it must be true
Subscribe to:
Posts (Atom)