Magazines

So I pick up a Glamour magazine with much shame and zero confidence. Of course, I also pick up Street Rods, Surfer and a motorcycle magazine just for good measure. And the typical reader of this shameful magazine (which I so quietly picked up) is really a typical person.First of all, this person is obviously female. Why would any male read this magazine unless a class tricked him into it? This woman reading this magazine is most likely in her 30's to maybe low 50's. The reason for this is the many ads for clinique age defense moisturizer cream. Apparently the target audience is old enough to have those unsightly wrinkles. So we have a middle aged woman so far. From the cover of the magazine I would say this woman is incredibly interested in how to "please her man". She's quite possibly married. She is either extemely self conscious or extremely self absorbed because of all the diet programs, make-up ads, fashion tips and clothing apparel ads. I also believe she is most likely a mother because there are also some cooking tips which aren't directly related to a new diet. I would also picture this woman being a mother because of the "free and easy stress cures". So we have a middle aged, insecure, sexually active, slightly self absorbed (maybe more), wife and mother.The impact the electronic media has had on the magazine industry I believe is really just beginning. With the introduction of blogging, twitter, netvibes, magazines online and various other forms of electronic media I believe there will be a very big impact on not only the magazine industry but all written forms of media including newspapers and books. Magazines were originally devastated by television but made a strong comeback. I can see many magazine pouring a lot of energy into online versions of their former selves. However I do not forsee them disappearing altogether from the shelves at stores. Many times we don't have easy access to the electronic media. For example, while traveling I always buy a magazine. I own a laptop but still enjoy flipping through the pages while flying through the air. Therefore I think the magazine will survive the electronic media revolution. But will need to adapt once again.